Kindform is a creative studio specializing in brand identity and design for innovators shaping digital culture, crypto, and the emerging decentralized economy.
brand vision
At KindForm, we practice design as intentional craft; where taste informs direction, intuition guides exploration, and clarity shapes form. We build brand identities, visual systems, and narrative frameworks for organizations shaping the future of decentralized culture and technology.
CAPABILITIES
+ Brand identity & visual systems (Crypto / Web3 / Protocols)
+ Creative Direction and ideation for Fintech and emerging tech
+ Product-adjacent design + UI identity systems
+ Social ecosystem frameworks and asset tooling
+ Launch + presentation systems
+ Human Messaging & narrative development in the age of AI
EXPERIENCE
KindForm is built on 20+ years of hands-on creative leadership inside the world’s most forward-thinking companies. From launching new products at Amazon, to reimagining commerce with Shopify and Shop, to shaping culture and platform storytelling at Discord, we’ve been in the rooms where category-defining work happens.
We’ve led brand and product teams, partnered with engineering and research, shipped global campaigns, redesigned entire ecosystems, and built systems that scale. Across fintech, gaming, crypto, consumer tech, and enterprise, our work has helped companies grow, differentiate, and communicate more clearly.
Now, we bring that experience to founders, teams, and organizations who want senior-level clarity without a slow agency or bloated in-house structure.
If you want creative that moves fast, makes sense, and actually performs you’re in the right place.
team
KindForm was founded in 2025 by Nico Mejia, a global creative leader who spent years building category-defining work for the world’s most influential companies, until he realized it was time to build his own vision, not someone else’s.
Today, KindForm operates as a distributed global studio, collaborating with world-class partners, creators, and specialists across Seattle, London, Chicago, Vancouver and Bogotá.
We build teams around the needs of each project, intentionally small, deeply senior, and purpose-built for impact.
No bloat, no layers, no bureaucracy. Just the right people delivering the right work.
Selected work
A curated mix of KindForm projects* and high-impact brand work created prior to founding the studio.
*Full case studies and assets available upon request.
Winklevoss Capital partnered with KindForm to build and launch Cypherpunk: its newest brand and crypto treasury.
We developed a full visual identity system: a distinctive typographic strategy, modular iconography, and a crypto-native design language rooted in principles of encryption, anonymity, and digital sovereignty. The result is a brand that feels sharp, encoded, and unmistakably built for the next era of decentralized technology.
Earlier this year, Discord launched Orbs, a new rewards system inside Quests that lets users earn virtual currency and redeem it directly in the Shop for profile items and Nitro credits.
The creative work established the full identity: positioning, slogan (“Reward Your Play”), a robust visual system, and in-app education, making a complex digital economy feel simple, intuitive, and distinctly Discord.
The launch increased Quest engagement and Shop exploration while turning Orbs into a culturally expressive part of the platform.
Shop Promise transforms real-time logistics and predictive delivery data into a simple, instantly trustworthy badge used across millions of Shopify transactions.
A unified visual + motion system was created to integrate Shop Promise seamlessly with Shop Pay across storefronts, checkout, and merchant experiences.
The result strengthened shopper confidence, improved conversion, and helped merchants differentiate in a crowded retail ecosystem.
For SuiteWorld, BILL shifted from traditional event marketing to a sharper, insight-driven media strategy targeting attendees the moment they landed in Las Vegas.
Airport takeovers and Strip-wide OOH established BILL as the leading automation partner before attendees ever reached the convention center.
The campaign delivered stronger visibility, earlier engagement, and more qualified conversations with finance leaders.
To introduce Amazon Music HD, we partnered with The Beatles, Apple Corps, and Sir Paul McCartney to show listeners what high-definition audio actually sounds like.
Our creative deconstructed iconic recordings layer by layer, revealing the detail standard streaming compresses away and reframing HD sound as the way music is meant to be experienced.
The campaign became a defining moment for Amazon Music, earning top recognition at the Clio Awards and D&AD.
Contact
If you’re building in this space, we’d love to connect.
www.kindformstudios.com